Dr. Phil Zimbardo
The Heroic Imagination Project (HIP) is a nonprofit organization that advances everyday heroism. At HIP, we believe everyone has the potential to transform the private virtue of compassion into the civic virtue of heroic action, and we are dedicated to helping individuals internalize and express their “heroic imagination” in service to humanity.
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Can You Imagine Being a Hero
"What pushes some people to become perpetrators of evil, while others to act heroically on behalf of those in need?"
The desire to answer this compelling question and to understand the nature and psychology of heroism, led Dr. Philip Zimbardo to create the Heroic Imagination Project (HIP), a nonprofit organization that advances everyday heroism. HIP’s mission is to encourage and empower individuals to develop the personal attributes that lead them to take heroic action during crucial moments in their lives, on behalf of others, for a moral cause, aware of possible risks or costs, and without expectation of gain.
Philip Zimbardo is one of the world’s most distinguished living psychologists, having served as President of the American Psychological Association, designed and narrated the award winning 26-part PBS series, Discovering Psychology, and has published more than 50 books and 400 professional and popular articles and chapters, among them, Shyness, The Lucifer Effect, and The Time Paradox.
A professor emeritus at Stanford University, Dr. Zimbardo has spent 50 years teaching and studying psychology. He received his Ph.D. in psychology from Yale University, and his areas of focus include time perspective, shyness, terrorism, madness, and evil. He is best-known for his controversial Stanford Prison Experiment that highlighted the ease with which ordinary intelligent college students could cross the line between good and evil when caught up in the matrix of situational and systemic forces.
BONFIRE LESSON: The choice between good and evil lies within you. Ordinary people can to extraordinary things to become heroes.
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